Robin Hood’s fictional role was not to revolt against social standards, but rather was an embodiment of them: being generous, pious, and courteous, and standing opposed to stingy, worldly, and churlish foes.

Normand PLLC strives for those same goals, specifically in these areas of the law.


Ed Normand: Premises Liability

Premises Liability

Premises liability litigation is a broad subcategory of personal injury law. Learn More

Ed Normand: Products Liability

Products Liability

At Normand PLLC, our attorneys advocate on behalf of victims who are hurt by defective products. Learn More

Ed Normand: Personal Injury

Personal Injury

If you have been injured due to the negligence of someone else, please contact us immediately. Learn More

Ed Normand: Car Accident

Car Accident

If you did not cause the accident, who should be held responsible to pay for all of the medical bills and other losses? Learn More

Ed Normand: Theme Park Accidents

Theme Park Accidents

If you have been hurt or injured in an accident while at a Florida theme park, call us immediately. Learn More

Ed Normand: Insurance Disputes

Insurance Disputes

At Normand PLLC, we are experienced Orlando attorneys that handle denied insurance claims. Learn More

Ed Normand: Medical Malpractice

Medical Malpractice

Every year, thousands of people in Florida are injured or killed because of poor medical services and treatment. Learn More

Ed Normand: Class Actions

Class Action

We constantly monitor the legal arena for the various ways our clients may be impacted by a class action lawsuit. Learn More


Meet a few of our clients and see the impact Normand PLLC has had with their lives.

We worked with Mr. Normand and his assistant Toni when our daughter was injured at a theme park. Their professionalism, kindness and responsiveness to our needs was fantastic and we were pleased with the outcome of our case. I would highly recommend them. They care about their clients and are easy to work with and are experts in their field.

— Lisa

I was in a car crash in Atlanta, Georgia. We were in the front of a double rear end accident. We were visiting Atlanta from Florida so we were unsure of what to do. Lucky for me, I contacted Edmund Normand and he took my case. It was super easy for me to get a settlement and it was more than I initially expected. He was easy to contact and there were no problems, I was in good hands.

— Anonymous

Case Results

Edmund Normand has handled numerous large personal injury cases in the course of his 24+ years of civil trial practice in Florida. He has fought for consumers in personal injury cases that include medical malpractice, auto and motorcycle crashes, large tractor trailer collisions, many theme park cases involving dangerous rides, medical product and auto and consumer product liability. His practice is centered in Orlando and he has won personal injury cases all over Florida.

  • 17.25 Million Dollar Settlement for brain injured child from defective automobile
  • 4.3 Million Dollar Settlement for wrongful death of elderly woman at assisted living facility
  • 3.6 Million Dollar Verdict in Medical Malpractice case for x-ray report overlooked that missed cancer

Meet Our Attorneys

Edmund Normand

Senior Partner Edmund Normand

Ed Normand started his practice in 1991 and has specialized in personal injury law. Early in his career, Ed Normand gained valuable experience at his first job working under the supervision of the late Al Cone, a founder of the Florida Justice Association and one of the foundational trial lawyers in the history of Florida Civil Trial Law. Later in 1991 Ed was offered a position at Wooten, Honeywell and Kest, a law firm with long history of trial excellence in Orlando, Florida. Ed is now the founder and partner in Normand PLLC.

Jacob Phillips

Attorney Jacob Phillips

Jacob Phillips is an attorney at Normand PLLC. He acquired his B.A. in History from the University of Central Florida and his J.D. from the University of Florida Levin School of Law. In law school, he clerked for Judge Eric Melgren, Federal District of Kansas. He also interned for the Ninth Circuit Office of the Public Defender. Since graduating, he has worked on a large consumer protection class-action lawsuit, as well as cases involving personal injury, immigration, and family law. He is passionate about protecting those in need.

Alex Couch

Attorney Alex Couch

Alex Couch is an Orlando-based attorney and businessman who has helped grow businesses in a plethora of industries, from construction to IT to film to law. He received his B.A. in History from the University of Central Florida and his J.D. from Florida A&M University School of Law. He has helped clients in a variety of legal practices, including class-action, personal injury, business development and copyright/trademark law. He is interested in continuing to develop his skills and experience in both consumer protection and transactional law.


Florida Law Prohibits Unfair and Deceptive Advertising

Under Florida law, “unfair methods of competition, unconscionable acts or practices, and unfair or deceptive acts or practices in the conduct of any trade or commerce” are unlawful. See Fla. Stat. § 501.204 and Florida Code § 501.204. “Trade or commerce means the advertising, soliciting, providing, offering, or distributing, whether by sale, rental, or otherwise,…

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Car Insurance Total Loss Class Action Cases

One of the avenues in which we’ve been working: total loss class action cases. Essentially, these cases concern claims against insurance companies after insured’s vehicles (that is, your insured vehicles) are declared a total loss due to collision, flood, fire or theft. When that happens, insurance companies are supposed to pay the “actual cash value”…

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